OUR STORY
2020
Jonathan has the big idea
Our founder Jonathan set out with a clear vision in 2020 – to make fishing more accessible and enjoyable for everyone. Starting in Zurich, he launched JAEGER's first ready-to-go kit, the Perch Go Kit, helping anglers gear up effortlessly and get straight to the water.
2021
JAEGER expands to Germany
With the success of the Perch Go Kit in Switzerland, JAEGER expanded into Germany, bringing our easy-to-use equipment to a whole new audience of anglers, continuing to simplify the fishing experience.
2022
Europe embraces JAEGER
The wave of success continued as we launched across the rest of Europe. Our mission to make fishing accessible took off with anglers from all walks of life enjoying JAEGER’s ready-to-go kits.
2024
JAEGER arrives in the USA with Bass Go Kit
Answering the call from across the Atlantic, we launched in the United States with our Bass Go Kit. Aimed at making bass fishing easier, our all-in-one solution was designed to empower American anglers with precision and simplicity.
2024
And we're just getting started...
From Zurich to the world, JAEGER's journey has only begun. With Swiss precision at the heart of everything we do, we’re committed to continuing our mission of making fishing simple and accessible, wherever our anglers are.